Contact ELYSIA
Seven days a week, by appointment.
Ozymandias Agency designed and built the website of ELYSIA, a private chauffeur house based in Saint-Laurent-du-Var. What the project required, the choices that were made, and the agency behind them.
When Stéphane Roche entrusted his project to the agency, ELYSIA already existed: a black Tesla Model 3 with a white interior, an address in Saint-Laurent-du-Var a few minutes from Nice Côte d’Azur airport, and a precise idea of the job. The brief fitted in one sentence: not to compete with ride-hailing platforms on price, but to offer a premium, personal and human experience — without intimidating clients who do not book a chauffeur every day.
On the French Riviera, that ambition meets very concrete constraints. A large share of clients arrive from abroad through Nice airport and compare, in seconds, with apps that show an instant price. Journeys run from Monaco, where pick-ups follow the Principality’s own rules, to Saint-Tropez or Marseille, two hours’ drive away. And a house that runs a single car can neither promise instant availability nor accept more than four passengers and three suitcases.
An off-the-shelf theme would have imposed an instant-booking logic that the business cannot support. The site had to collect a genuine request, give the house time to check availability and send a price, and make clear from the very first page why this journey is unlike the others. That is what justified a fully bespoke build.
5
service pages
6
destination pages
2
languages, French and English
2
steps to request a journey
Every decision starts from the work of a private chauffeur and from the way clients search for, compare and book one.
The site is organised around what clients actually type into Google: five service pages — airport transfer, chauffeur at your disposal, long distance, hotels and concierges, business travel — and six destination pages, from Nice to Marseille by way of Monaco, Cannes, Antibes and Saint-Tropez. Each has its own photograph, frequently asked questions and practical information, and exists in French and in English, with the language tags that let Google serve the right version to a visitor from London or New York.
Ivory, ink and champagne, publishing-house typography, and photographs of the car and its interior supplied by the house rather than stock images. The map of the coast, from Marseille to Menton, was redrawn from the public geographic data of IGN, the French mapping agency: it traces the journey the client enters and places the house in Saint-Laurent-du-Var. Transitions come alive on scroll, with restraint.
Under the title of every service and destination page, a two-step module collects the journey and then the contact details, already pre-filled for the page being viewed. The request reaches the house with an email subject that sums up the journey; the client then sees a summary that never presents it as accepted. The price is sent after checking, then confirmed by 10 % earnest money (arrhes) — a word chosen on purpose, because under French law it does not have the same effects as a part payment in the event of cancellation.
Every town served has its page, every page its structured data for search engines, and the site has a journal designed to publish useful content on the region’s journeys regularly. The service also covers the house’s Google Business Profile, the domain name, the professional email addresses and the hosting.
The Book button is available everywhere — in the header and at the centre of the mobile navigation bar, designed like an app’s — without ever dominating the page: the house wanted to sell the experience before the journey. The telephone, dialable from abroad, and WhatsApp stay within reach. Measured with Lighthouse on mobile, the site scores above 90 for performance and 100 for accessibility: it stays fast where people often look for a chauffeur, as they step off a plane.
See on the site: the Airport transfer page, the Monaco page or the map of the coast.
Ozymandias Agency works with independent VTC chauffeurs and chauffeur-driven transport companies that rely on direct bookings: receiving qualified requests from business travellers, foreign tourists or partner hotels, rather than depending on platforms alone.
The ELYSIA project shows the premium version, designed for an international clientele and journeys between Nice, Monaco and Saint-Tropez. The same method applies to a chauffeur working in Cannes, Antibes or elsewhere in France, with their own car, their most frequent journeys and their way of working: start from the real job, then build the site that makes it understood and booked.
For VTC chauffeurs and companies, the agency offers a monthly subscription that includes building the website, with no set-up fee.
Standard
A professional, responsive VTC website with an online booking system, fast hosting and SSL certificate, domain name and professional email address, optimisation for mobile and tablet, a quarterly SEO audit, monthly updates and 24/7 support. To present your business professionally.
Discover the Standard planSEO MAX
Everything in the Standard plan, plus continuous work on visibility: four optimised articles a month, three pages dedicated to your towns or areas, creation and optimisation of your Google Business Profile, five quality backlinks a month, ranking tracking with a report, business cards with a QR code and priority support. So that the site becomes a regular source of clients from Google.
Discover the SEO MAX planFrance Num is the French government’s initiative, run by the Directorate General for Enterprise, to support the digital transformation of very small and medium-sized businesses. It lists “activators”: digital professionals — agencies, consultants, service providers — who commit, by signing the programme’s charter, to advise small businesses according to their real situation and with full transparency.
Ozymandias Agency is one of these official activators. For a chauffeur entrusting their online presence to a provider, it is a public, verifiable reference: the agency’s profile can be viewed on the francenum.gouv.fr platform.
See Ozymandias Agency’s profile on France NumDo you work as a private chauffeur or run a small transport company? The agency starts from your journeys, your car and your clients to build a site that makes them understood and booked, as it did for ELYSIA.
